Featured Terms
Visual Identity
The set of graphic elements that compose or build the identity of a brand or company. It is through visual identity that a brand can be identified, even without its name being explicitly mentioned. Vi...
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A type of book binding where the text block can be sewn or simply glued, and then covered by a printed cover made of triplex cardboard. Currently, it is the most common type of book binding in Brazil.
Read more →Offset Printing
A mechanical transfer printing system where a matrix (a metal plate) with the desired content needs to be produced and inserted into large machines full of rollers and inks (offset presses). Blank pap...
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