Featured Terms
Visual Identity
The set of graphic elements that compose or build the identity of a brand or company. It is through visual identity that a brand can be identified, even without its name being explicitly mentioned. Vi...
Read more →Target Audience
A specific group of readers who share particular interests and characteristics, representing a specific segment to which a certain message is directed.
Read more →Orphan
A typographic term referring to the first line of a paragraph that appears alone at the bottom of a page or column. Considered a layout error to be avoided to maintain text aesthetics and readability.
Read more →