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Content Marketing

A promotional strategy based on creating and sharing relevant content (articles, videos, posts) to attract and engage potential readers.

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Lowercase

Text written in small letters, the standard format for body text. The combination of ascenders and descenders in lowercase letters creates unique word shapes that facilitate quick reading.

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Literary Merchandising

Products derived from books or literary brands, such as mugs, t-shirts, posters, action figures, games, themed stationery, and other items that complement the reading experience and generate additiona...

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About this dictionary

A complete glossary of publishing and editorial terms for independent authors, editors, and book industry professionals. Originally created in Brazilian Portuguese, now available in English.