Featured Terms
Visual Hierarchy
The visual arrangement of design elements that demonstrates the degree of importance of each element. For example, using a large bold title versus a small, light caption. Visual hierarchy intentionall...
Read more →Literary Merchandising
Products derived from books or literary brands, such as mugs, t-shirts, posters, action figures, games, themed stationery, and other items that complement the reading experience and generate additiona...
Read more →Foreign Rights
The rights to publish a book in its original language in countries other than those where the book was originally published. Translation rights are the rights to publish a book in languages different ...
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