Featured Terms
Virtual Book Tour
A marketing strategy where an author promotes their book through a series of scheduled online appearances on blogs, podcasts, YouTube channels, and social media of literary influencers, without the ne...
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A prototype of a publication that simulates the characteristics of the final product, serving as a guide for layout and approval. The dummy allows visualization of format, paper, finishing, and bindin...
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A file or graphic representation that displays all external parts of the book on a single continuous plane: front cover, spine, back cover, and flaps. This is the file sent for printing the complete c...
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