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Trapping

A registration compensation technique that creates small overlaps between adjacent colors to prevent visible gaps in printing. Trapping is especially important for prints with many solid colors.

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Paid Promotion

Marketing strategies that involve financial investment in advertisements and promotions to increase book visibility, such as ads on social media and Google.

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Self-publishing Company

A publisher that edits and provides editorial services to the author, charging for these services.

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About this dictionary

A complete glossary of publishing and editorial terms for independent authors, editors, and book industry professionals. Originally created in Brazilian Portuguese, now available in English.