A liquid protective layer applied over printed materials, which can be glossy, matte, or spot (UV varnish). Spot varnish creates tactile and visual contrast, hi...

A marketing strategy where an author promotes their book through a series of scheduled online appearances on blogs, podcasts, YouTube channels, and social media...

The visual arrangement of design elements that demonstrates the degree of importance of each element. For example, using a large bold title versus a small, ligh...

The set of graphic elements that compose or build the identity of a brand or company. It is through visual identity that a brand can be identified, even without...